The Uncommon Blog
Web + Graphic Design | Site Development
Web + Graphic Design | Site Development
Graphic design, Coding (XHTML, CSS, Javascript), Blog implementation
The University of Chicago’s Admissions Office has been a pioneer in using blogs to communicate with applicants (active and prospective) in an engaging and informal way. For its initial incarnation, though, the Admissions blog was hosted externally and used a boring default template. The visual design was disconnected from the main Admissions site and didn’t properly honor the blog’s excellent writing.
As part of the 2008 College Admissions redesign project, we decided it made sense to host the blog locally and give it a makeover to match its redesigned parent site. I built the new incarnation of the blog in Movable Type, and gave it a clean and spiffy design that provided a smooth transition when moving from the main site to the blog.